Pilates statistics at a glance
Pilates is no longer a niche studio practice. The supplied numbers show a category that sits inside a much larger wellness economy, but still has enough momentum to matter on its own, from studio scale to participation rates and brand expansion.
Table of contents
- Fast facts
- Pilates industry scale
- Studio and franchise footprint
- Participation and member behavior
- Wellness market context
- What the numbers suggest
Fast facts
Big number: Club Pilates says it has 1,300+ studios across 4 continents and 1,800+ licensed locations (Club Pilates franchise page).
Participation signal: HFA says Pilates participation climbed to 8.1% in 2024 (HFA 2025 expanded insights article).
Market context: GWI says mindful movement, including Pilates, was a $39 billion market (GWI Global Wellness Economy Monitor 2023).
Franchise scale: Xponential Fitness said Club Pilates was in 47 U.S. states as of December 31, 2024 (Xponential Fitness 2024 annual report).
Industry framing: Club Pilates reports $11.8B as the Pilates industry size on its franchise page (Club Pilates franchise page).
A useful way to read Pilates statistics is to separate three layers: studio footprint, consumer participation, and the broader wellness economy around the category. The supplied data shows all three moving in the same direction.
Pilates industry scale
Pilates statistics often get pulled into broader fitness numbers, but the category has enough scale to stand alone. The dataset includes a direct industry-size claim from Club Pilates and a category-level valuation from GWI.
Club Pilates reports $11.8B as the Pilates industry size on its franchise page (Club Pilates franchise page). That figure is especially notable because it sits alongside the brand’s wider expansion claims, suggesting the company is positioning Pilates as a meaningful standalone market rather than a small studio niche.
GWI provides a broader wellness lens: mindful movement, including Pilates, was a $39 billion market (GWI Global Wellness Economy Monitor 2023). That is not the same thing as Pilates alone, but it is a strong signal that Pilates belongs to a category with substantial consumer spending and global reach.
Why this matters
- The category is large enough to support serious franchising and brand-building.
- The market is not just about workouts; it sits inside a broader mindful-movement and wellness spend pattern.
- Multiple organizations in the dataset describe Pilates as part of a scalable consumer category, not a passing trend.
Studio and franchise footprint
The strongest Pilates statistics in the dataset are the ones that show physical reach. Club Pilates and Xponential Fitness provide a clear picture of how far the brand has expanded.
Club Pilates footprint
Club Pilates says it has:
- 1,300+ studios across the globe spanning 4 continents (Club Pilates franchise page)
- 1,800+ licensed locations (Club Pilates franchise page)
- 4,500+ instructors nationwide (Club Pilates franchise page)
- 8 million workouts each year (Club Pilates about page)
- Originated in San Diego in 2007 (Club Pilates about page)
Those numbers point to a mature but still expanding studio system. The licensed-location count is higher than the studio count, which suggests a broad operational footprint beyond the headline studio total.
Xponential Fitness state coverage
Xponential Fitness gives a more exact view of U.S. coverage as of December 31, 2024:
| Brand / metric | Statistic | Source label |
|---|---|---|
| Club Pilates U.S. presence | 47 states | Xponential Fitness 2024 annual report |
| Pure Barre U.S. presence | 48 states | Xponential Fitness 2024 annual report |
| StretchLab U.S. presence | 44 states | Xponential Fitness 2024 annual report |
| YogaSix U.S. presence | 31 states | Xponential Fitness 2024 annual report |
| BFT U.S. presence | 21 states | Xponential Fitness 2024 annual report |
| Rumble U.S. presence | 23 states | Xponential Fitness 2024 annual report |
| CycleBar U.S. presence | 35 states | Xponential Fitness 2024 annual report |
| Lindora U.S. presence | 1 state | Xponential Fitness 2024 annual report |
That table matters because it shows Pilates sitting inside a wider branded fitness portfolio that is already national in scope. Club Pilates is not an isolated concept; it is the lead brand in a platform with multiple concepts and broad state-level reach.
Franchise growth and pipeline
Xponential Fitness also reported that franchisees had sold 237 licenses for studios not yet open as of December 31, 2024 (Xponential Fitness 2024 annual report). In the same reporting cycle, the company said franchisees sold 400 licenses and opened 464 gross new studios in 2024 (Xponential Fitness Q4 2024 results).
That combination is important because it shows both pipeline and execution:
- sold licenses indicate future openings,
- gross new studios indicate near-term rollout,
- state coverage shows how widely the concept is already distributed.
The quarterly figures reinforce the same pattern:
- 84 franchise licenses sold and 125 gross new studios opened in Q3 2024 (Xponential Fitness Q3 2024 results)
- 87 franchise licenses sold and 108 new studios opened in Q2 2024 (Xponential Fitness Q2 2024 results)
- 173 franchise licenses sold and 111 new studios opened in Q1 2024 (Xponential Fitness Q1 2024 results)
Studio economics and audience scale
Xponential Fitness reported quarterly AUV of $668,000 in Q4 2024, up 9% year over year (Xponential Fitness Q4 2024 results). It also reported total members of 813,000 in Q4 2024, up 15% year over year (Xponential Fitness Q4 2024 results).
Earlier in the year, the company reported:
- AUV of $631,000 in Q3 2024, up 8% year over year (Xponential Fitness Q3 2024 results)
- total members of 827,000 in Q3 2024, up 16% year over year (Xponential Fitness Q3 2024 results)
- AUV of $638,000 in Q2 2024, up 10% year over year (Xponential Fitness Q2 2024 results)
- total members of 801,000 in Q2 2024, up 17% year over year (Xponential Fitness Q2 2024 results)
This does not read like a flat or saturated category. Even without adding outside context, the internal pattern is clear: Pilates as a branded fitness segment is generating recurring member demand, ongoing studio expansion, and rising average unit performance.
Participation and member behavior
The best Pilates statistics are not just about studios. They also show how many people practice related activity, how often they use training services, and how Pilates fits into member behavior across the broader fitness market.
Participation trends
HFA says Pilates participation climbed to 8.1% in 2024 (HFA 2025 expanded insights article). That is one of the cleanest signals in the dataset because it tracks actual participation rather than only brand footprint.
The same HFA material shows yoga participation rose from 20.2% to 21.8% year over year (HFA 2025 expanded insights article). That is relevant because Pilates and yoga often sit near each other in consumer decision-making, class scheduling, and studio positioning.
A few adjacent habits help explain Pilates’ appeal:
- 43.4% of members used treadmills in 2024 (HFA 2025 expanded insights article)
- 32.1% of members trained with dumbbells or free weights in 2024 (HFA 2025 expanded insights article)
- 23% of members used a personal trainer in 2024 (HFA 2025 expanded insights press release)
- 32% of members took part in small-group training in 2024 (HFA 2025 expanded insights press release)
Those figures suggest that Pilates is not competing against every other form of exercise equally. It is part of a broader consumer mix that includes structured classes, coaching, and small-group formats.
Personal training and session depth
HFA says the average member completed 21 personal training sessions in 2024, down from 28 in 2019 (HFA 2025 expanded insights article). That decline matters because it suggests that while training remains a meaningful part of the fitness economy, session volume per member has compressed over time.
At the same time, HFA says women drove personal training growth to 7.3 million, up 16% year over year (HFA 2025 expanded insights press release). For Pilates, that kind of information matters because the category often overlaps with consumers who prioritize guided instruction, form, mobility, and lower-impact conditioning.
Equipment and modality shifts
The dataset also captures a useful before-and-after picture of fitness behavior:
- Resistance machine use fell from 31.4% in 2021 to 26.6% in 2024 (HFA 2025 expanded insights article)
- Elliptical use fell from 23.2% in 2021 to 18.8% in 2024 (HFA 2025 expanded insights article)
- Pickleball participation among members rose from 3% in 2021 to 8% in 2024 (HFA 2025 expanded insights article)
- Pilates participation climbed to 8.1% in 2024 (HFA 2025 expanded insights article)
These are not all direct substitutes, but they help frame Pilates as part of a consumer shift toward variety, guided practice, and activities that feel more engaging than standard machine-based routines.
Fast facts on behavior
- Pilates participation is still smaller than yoga participation in the dataset, but it is clearly established as a meaningful category.
- The rise in small-group training and personal training suggests demand for instruction-heavy formats.
- Pilates fits well inside an ecosystem where consumers combine studio classes, coaching, and mobility-focused exercise.
Wellness market context
Pilates statistics look stronger when you place them inside the broader wellness economy. The supplied data from GWI gives that context.
GWI says the global wellness economy was $5.6 trillion after growing 27% since 2020 (GWI Global Wellness Economy Monitor 2023). It also forecasts the wellness economy to reach $8.5 trillion by 2027 at an 8.6% annual pace (GWI Global Wellness Economy Monitor 2023).
Within that broader market, several segments help explain why Pilates can scale:
- Physical activity market: $976 billion and grew 14.3% annually from 2020 to 2022 (GWI Global Wellness Economy Monitor 2023)
- Fitness segment: $121 billion (GWI Global Wellness Economy Monitor 2023)
- Sports and active recreation: $265 billion (GWI Global Wellness Economy Monitor 2023)
- Fitness technology: $64 billion (GWI Global Wellness Economy Monitor 2023)
- Apparel and footwear: $372 billion (GWI Global Wellness Economy Monitor 2023)
- Equipment: $137.5 billion (GWI Global Wellness Economy Monitor 2023)
Pilates also sits near wellness travel and spa behavior, which reinforces that the category belongs to a wider lifestyle spend pattern rather than a single-service transaction model.
| Wellness segment | Market size | Growth / extra detail | Source label |
|---|---|---|---|
| Mindful movement, including Pilates | $39 billion | Spending increased 16.8% from 2019 to 2022 | GWI Global Wellness Economy Monitor 2023 |
| Fitness | $121 billion | Category size only | GWI Global Wellness Economy Monitor 2023 |
| Physical activity | $976 billion | Grew 14.3% annually from 2020 to 2022 | GWI Global Wellness Economy Monitor 2023 |
| Wellness tourism | $651 billion | 819.4 million trips in 2022 | GWI Global Wellness Economy Monitor 2023 |
| Spa market | $104.5 billion | Grew 22% annually from 2020 to 2022 | GWI Global Wellness Economy Monitor 2023 |
Two additional numbers help show how broad the wellness economy is:
- GWI says wellness travelers took 819.4 million trips in 2022 (GWI Global Wellness Economy Monitor 2023)
- Wellness trips accounted for 7.8% of tourism trips but 18.7% of tourism expenditures in 2022 (GWI Global Wellness Economy Monitor 2023)
That is a useful reminder that premium wellness categories can capture a disproportionate share of spending. Pilates may start in a studio, but the economics around it are tied to a much larger ecosystem of classes, travel, services, apparel, and equipment.
What the numbers suggest
If you strip the dataset down to its core message, three patterns stand out.
- Pilates is scaled, not fringe. Club Pilates claims 1,300+ studios, 1,800+ licensed locations, and 4,500+ instructors (Club Pilates franchise page). Xponential Fitness adds a national footprint across 47 states for Club Pilates as of December 31, 2024 (Xponential Fitness 2024 annual report).
- Participation is real and measurable. HFA says Pilates participation reached 8.1% in 2024 (HFA 2025 expanded insights article), which places it inside the mainstream fitness conversation rather than outside it.
- The category is embedded in a much larger wellness market. GWI’s figures for mindful movement, physical activity, fitness, wellness tourism, and spa spending show why Pilates keeps appearing in both consumer and franchise growth stories (GWI Global Wellness Economy Monitor 2023).
For readers comparing Pilates statistics with other fitness categories, the takeaway is simple: the numbers point to a class-based, brand-driven segment with enough consumer demand to support expansion, enough participation to keep it relevant, and enough wellness-market adjacency to stay economically interesting.